who am I?

I am a 36 year old South African living in Hertfordshire, in very close proximity to London. I have been an all round creative my whole life. I am a retoucher but branching out into content creation. I am creative content creator who helps brands build a visual identity and connect with their audience without relying on influencer marketing. My husband and I have bought a Victorian Terraced home in Hertfordshire and we have been in the process of making it our own for the last year. This gives plenty of opportunity to turn our home into an eclectic "set" that's perfect for all sorts of content creation. My maiden name is Lauren Bubb that I use for Retouching and my married name is Lauren Plit that I use for content creation.

what is my niche?

My Core Niche: Home & lifestyle with personality. I am a “Creative Homebody”, leveraging my background in high-end retouching, I present visually appealing content that showcases my creative skills. My mission is to help brands connect with audiences through cinematic storytelling visuals and authentic content. I have developed a specific style already. My visuals are warm, soft, nostalgic and lifestyle focused.

Home Makeovers & DIY Projects: I share room transformations, such as your office makeover featuring alcove shelves, and discuss design decisions like custom curtains.
Creative/DIY Tutorials: Offer insights into my retouching process or design tips, providing value to viewers interested in creative fields. I also show various home improvement processes.
Community Engagement: Create content that invites audience participation, such as polls on design choices or Q&A sessions about various subjects.
Personal Vlogs & Everyday Moments: My content includes personal touches, like enjoying "emotional support tea," adding relatability and charm.

Bringing Lifestyle & Interiors to Life Through Cinematic Storytelling

I use my home as a living canvas to create cinematic content that showcases lifestyle, interior, and home products in a natural, thoughtful way. With a background in photography and retouching and now branching into video production, editing, and storytelling, I bring a unique perspective to every frame, capturing not just how a product looks, but how it feels to live with it. Think of it as an editorial experience, blending authenticity with an eye for design, light, and detail.

My content isn’t your typical, ‘here’s a product, now buy it’ influencer moment. I believe in crafting experiences, not ads. Every piece of content I produce is rooted in storyboarding, scripting, and thoughtful visual design—because great storytelling sells better than any CTA ever will.

In the UK, we’re just scratching the surface of what content creation can be. I’m taking inspiration from the U.S. creators who are pushing boundaries—cinematic edits, layered narratives, and immersive brand moments—then putting my own spin on it. Less #sponcon, more short film energy.

t’s about producing work that’s memorable, replay-worthy, and makes your audience feel something

what services do I provide?

I offer content creation packages designed to help brands showcase their products in engaging and visually appealing ways. While I do have a growing, loyal audience, my focus is on providing high-quality content for your brand’s platforms, not traditional influencer collaborations.

Photography: Product photos, flatlays, styled shoots
Video Content: Reels, TikToks, tutorials
UGC - Authentic videos for brand use. I make great content that looks like it could come from a happy customer but it’s polished and brand-approved.
Creative Direction: Mood boards, shot lists, campaign ideas
Styling: Interior, food and fashion styling
Illustration and storyboarding

content creation for roomix

The ask from Roomix: Two paintable alcove shelves would be supplied to me by Roomix in exchange for the DIY process photos as well as styling photos plus videos. I created a reel of the whole install as well as styling. I also created a GIF animation video of the styling elements. Content will be used for social and website purposes.

Skills involved:

- DIY knowledge

- Photography

- Retouching

- Videography

- Video editing

- Interior styling

Shown on this page:

- Reel of the process

- GIF animation video of the styling

- Carousel of the styling

Software I subscribe to and use for content creation:

Photoshop

Procreate

Da Vinci Resolve

Epidemic Sound

about the client

Roomix is here to make beautiful, expert, custom-made furniture accessible to all. They produce a variety of products from wall panelling to shelving to toddler beds, all with your custom measurements to fit your space.

https://www.roomix.com/

https://www.instagram.com/roomixhome/